2014 - Present
My role comprises three main objectives: lead generation, product marketing and brand marketing.
Lead generation activities center around driving leads through inbound marketing (content strategy, marketing automation architecture, email marketing, website optimization), SEO/SEM, social media strategy, events and partnership marketing.
Product marketing activities include input into product roadmap with features, enhancements and major enhancements as well as driving marketing support for product launches. Brand marketing activities include ensuring brand consistency in both growth and messaging.
Notable successes include: 780% increase in inbound marketing qualified leads and 128% increase in inbound sales qualified leads during tenure.